Don't Hate AI

Don’t Hate AI

Your competition already loves it.

Your competitors, your coworkers and probably your kids are already using ChatGPT, Claude, Gemini and Grok. Nick Collins and the team behind Platinum Reputations will show you how to use AI for yourself, or put it to work in your business. Plain English, no jargon, and it starts with a free call.

Book your free 30-minute call. Who’s it for?

For me For my business

Free. No pressure. Prefer to talk now? Call 800-372-8131.

AI found me $500 a month I didn’t know I was wasting.58 seconds with Nick Collins

25 yearsin business
1,000+small businesses served
200,000+review responses written by our team
Authorof Terrific Reviews

Still on the fence? We’ve heard it all.

Most people who hate AI just haven’t had someone sit down and show them. Here’s what we hear on calls, and what we tell people.

  • It’s too complicated.

    It’s easier than texting. You type or talk to it like you would a person. We’ll get you comfortable in one sitting.

  • It’s going to take my job.

    AI won’t replace you. Someone who knows how to use it might. Learn it now and you become the person everyone asks for help.

  • It’s just a fad.

    It’s already built into the phone, the inbox and the search engine you use every day. It isn’t going anywhere.

  • I tried ChatGPT. It gave me junk.

    Generic in, generic out. Once it knows your work, your voice and your goals, the answers get a whole lot better. We’ll show you how.

  • I don’t trust it with my information.

    Good instinct. We’ll show you what’s safe to share, and for sensitive work we can run private AI right in your office.

  • I don’t have time to learn it.

    That’s exactly why you should. Nick pointed one AI tool at his own books and found $500 a month he was wasting.

a month I didn’t know I was wasting.

I tried it on myself first.

Before I ever taught AI to anyone, I pointed one AI tool at my own books. It found $500 a month in old software plans, services I wasn’t using and bills I was overpaying. Money quietly leaving my business every single month.

That’s when I stopped wondering if AI was worth learning. Now I help people and local businesses find their own $500, and a lot more.

Nick Collins, founder of Platinum Reputations

Find out what AI can do for you

Two ways in. Both start with a free call.

Whether you want to get good at AI yourself or get it working inside your business, we’ll meet you where you are.

For you

Learn AI for yourself.

Keep up at work, get more done at home, start that side project, or just stop feeling left behind. We’ll make AI useful in your everyday life.

  • Pick the right AI for you: ChatGPT, Claude, Gemini, Grok or Copilot
  • Write, research, plan and organize in a fraction of the time
  • Build your own custom assistant that knows how you work
  • Make images, videos and social posts with tools like Canva and Higgsfield
  • Learn what’s safe to share and what to keep private
  • Go at your own pace, with real people to ask when you’re stuck

How you can learn: workshops, one-on-one sessions and hands-on setup on your own phone and computer.

Book my free call

For your business

Put AI to work in your business.

Cut costs, answer customers faster, get recommended by AI search and get hours back every week.

  • An AI strategy and savings audit that finds the waste first
  • AI agents and automations for lead follow up, missed call text back and booking
  • GoHighLevel CRM, funnels and AI chat and voice agents from our in-house consultant
  • Custom assistants and chatbots trained on your services, pricing and voice
  • Private AI that runs in your office when client data can’t leave the building
  • AI SEO, so ChatGPT, Gemini and Google’s AI recommend you
  • Plain-English answers from your books, sales and reports
  • Team training so everyone uses AI safely and confidently

How we work: on-site consults, team workshops, full installs and ongoing support. Month to month, no long-term contracts.

Book my free business call

How it works

  1. Free 30-minute call

    Tell Nick what you want AI to do for you. You’ll leave with ideas you can use right away, whether you work with us or not.

  2. Your game plan

    For you, a simple learning path. For your business, an AI audit and roadmap with the quick wins first.

  3. Setup and training

    Workshops, one-on-one sessions, on-site visits and full installs. We build it, test it and teach it.

  4. Ongoing support

    AI changes every week. We keep you current, and you can always reach a real person.

We teach the AI everyone’s talking about.

We’re independent. Nobody pays us to push a platform, so we match you with what fits your work, your budget and your data.

AI models and assistants

  • ChatGPT by OpenAI
  • Claude by Anthropic
  • Gemini by Google
  • Grok by xAI
  • Microsoft Copilot
  • Perplexity
  • Meta Llama
  • Qwen
  • DeepSeek
  • Mistral

Tools we build and teach with

  • GoHighLevel
  • Custom GPTs
  • Claude Projects
  • Grok bots
  • Claude Code
  • OpenAI Codex
  • Cursor
  • Zapier
  • Higgsfield
  • Canva
  • Google Workspace
  • Microsoft 365
  • QuickBooks
Nick Collins holding The Jeffersonian article from November 2001 about WebSupportLive pioneering online customer service
Nick with The Jeffersonian’s 2001 feature on WebSupportLive.

Hi, I’m Nick Collins. I’ve been doing this since 2001.

In 2001, my company WebSupportLive was featured in The Jeffersonian for pioneering online customer service. It was later acquired by HumanClick. I’ve spent the 25 years since helping people and local businesses use new technology to get ahead, from the first review sites to social media to the AI tools changing everything right now.

My agency, Platinum Reputations, has served more than 1,000 small businesses and written more than 200,000 review responses. I wrote the book on online reputation, Terrific Reviews. And we use AI inside our own business every day, so we only teach what we’ve seen work.

I also founded Proximity Prep, a free community program that brings local high school students together with business owners and professionals. Our first event drew 75 students from 32 schools. Giving back to the community that built us matters to me.

When you work with us, you get me, Mandy and our team, including our in-house GoHighLevel consultant. You’ll always have a real person to call.

Based in Cockeysville, Maryland. Serving Baltimore, Central Maryland, South Central Pennsylvania and clients nationwide.

Platinum Reputations AI services About the book NicholasCollins.com

What people say about working with Nick

★★★★★

“Nick is very easy to work with, he’ll take the time to answer any questions you may have, is very professional and does a great job. I would honestly say he is a true pioneer and knows how to treat his clients.”
Brian GibsonGoogle review

★★★★★

“Hiring Nick and his digital marketing agency was one of the best business moves I made. I receive excellent service and advice, and their results are proven.”
Dr. Roson RayCharm City Chiropractic

★★★★★

“Platinum Reputations has been a game changer for us. Our business is on a new trajectory thanks to the team, strategies, systems and operations they have shown us regarding social media and digital advancements. Nick is light years ahead of the game and we are glad to have him and the team helping us out.”
Phyllis BrooksGoogle review

★★★★★

“Nick has helped us build the business we have now.”
Tom BoltonOwner and Pharmacist, Carroll Drugs Pharmacy

Questions people ask us

Do I need to be good with computers?

No. If you can send a text or an email, you can use AI. We start where you are and skip the jargon.

I’m not a business owner. Can you still help me?

Yes. Plenty of people come to us just to learn AI for themselves, for their job, a side project or everyday life. Book a call, choose “For me,” and tell us what you want to do.

What happens on the free call?

You’ll spend 30 minutes with Nick. Tell him what you want AI to do for you or your business, and he’ll point you to the fastest way to get there. You’ll leave with ideas you can use right away, whether you work with us or not.

What can I get after the call?

Workshops, one-on-one sessions, setup on your own devices, on-site consults, full business installs and ongoing support. We’ll recommend what fits, and you decide.

How much does it cost?

It depends on what you need, and you’ll get a straight answer on the call. The call itself is free, and our business services are month to month with no long-term contracts.

Which AI is best: ChatGPT, Claude, Gemini or Grok?

It depends on the job. Each one has strengths. We’re independent, so we test them against your real work and recommend what fits.

Is AI safe to use with my personal or customer information?

It can be, when it’s set up right. We’ll show you what’s safe to share, which settings to change, and when private AI running in your own office makes more sense.

Will AI replace my job or my employees?

In our experience, AI takes over the busywork so people can focus on the work that matters. The people who learn it tend to become more valuable, not less.

Do you only work in Maryland and Pennsylvania?

No. We’re based in Cockeysville, Maryland, and work with people and businesses nationwide. In-person workshops and on-site visits are available around Baltimore, Central Maryland and South Central Pennsylvania.

Your competition already loves AI. Let’s get you caught up.

Book a free 30-minute call with Nick. No pressure, no jargon. Just a clear plan for what AI can do for you.

Prefer to talk now? Call 800-372-8131.